Abstract. Web archive 2008

Marketing ROI Calculator
Direct-Mail / E-mail Marketing Campaign Marketing ROI Calculator

Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates. This tool is free from Marketing Today, no registration is required.

http://www.marketingtoday.com/tools/roi_calculator.htm

Tags: marketing ROI, Return on Investment, campaign, Calculate, Marketing Today, customer, cost per new customer